Most people are busy, busier than ever and if you’re marketing your business you may be having problems getting people’s attention. I’m going to reveal 4 ways to get your ads noticed, your emails opened and people paying attention to you and your business.
The Attention Slap
To attract their attention make it demand they take notice – make them stop and think “what does that mean?” and “I have to know more.” Remember there are so many marketing messages out there (and people are easily distracted) you have to make your message stand out to attract attention. Some examples are:
- The Moment That Changed My Life
- What You Said
- Could You Be The Next Internet Star?
Make it About Them
It’s not about you it’s about them – make sure you’re ads are focused on your customers, what they want, what they care about.
- Thank You
- Your Burning Question Answered …
Have some Mystery
Make it prompt questions in their mind, make them curious about what this is actually about. You have to get them curious to know more to want to continue to read.
- Failure and Distinction
- Spiderman on the Wrong Bus
- Some Sad News
Know who your audience is
This is actually the most crucial of these 4 – know exactly who you are marketing to. To get someones attention and get them to take action you have to know exactly who you are targeting. Your product or service should not be for everyone, it should be for a very specific group of people. What do they care about, what do they want, what problems have them begging for a solution – and why is your product or service ideal for them?
Are you are marketing your business online?
If so one of the key equations you need to know is Traffic + Conversion = Profit. Attracting attention is part of this but you also need them to take action and buy, Digital Marketing Dynamo can show you how to get your digital marketing working.
All the best in your business!