How do we as SMEs do business in times of such massive uncertainty? We are experiencing some very interesting and unknown times right now and it is easy and understandable to feel a raft of emotions. So is there anything…
Kim BairdMarch 20, 2020
In one of my client sessions last week, we were working on the copy for her 2 new websites that she is launching. As we sat down and started the session, I knew it wasn't just the website copy we…
Kim BairdNovember 14, 2019
Content marketing is a marketing approach where businesses provide relevant and valuable information (content) to educate and engage their ideal target market. The ultimate aim of this marketing as with all marketing is to acquire and retain ideal customers/clients for…
Kim BairdOctober 10, 2018
Let's face it for a moment. That thing we normally hide in the shadows, in the dark, where no one can see it, sense it or even smell it. Procrastination. That dirty little secret we hide away, not just from others, but also…
Andrew BairdAugust 9, 2018
One of my favorite client transformations was a client who was terrified of going away on holiday. Her parents had owned a business and they had almost lost it when taking a holiday and returned to find all the clients…
Andrew BairdAugust 1, 2018
When I'm working with or talking to business owners about their marketing and we're talking about getting enough clients for their business often at some point in the conversation they drop in the line "it's a numbers game, I will…
Kim BairdAugust 9, 2017
Don't put possible clients through a maze in order to buy... Make it as simple as possible for people to buy off you! Seems obvious right? Yet so many businesses make the process of finding out about their products and…
Kim BairdJuly 24, 2017
I get asked a lot from business owners what the best investment is for their business....they ask “What can I invest in that is going to get me the very best results for my business?” They ask about marketing tactics,…
Kim BairdJune 6, 2017
We can all get stuck in life from time to time. Some of us can stay in a continuous loop of not moving forward! However, right now I see so many business owners struggling and feeling stuck. With all the…
Kim BairdMay 30, 2017