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content marketing

Business EssentialsContent MarketingDigital MarketingDigital Marketing StrategyLeverageMarketingOnline MarketingPersuasionPositioningSalesSEO
October 10, 2018

What is Content Marketing and Why it is so Important for Business?

Content marketing is a marketing approach where businesses provide relevant and valuable information (content) to educate and engage their ideal target market.  The ultimate aim of this marketing as with all marketing is to acquire and retain ideal customers/clients for their business. Content marketing has actually been around for a…
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7 Ways of Creating Great Social Media Content
Content MarketingCopywritingDigital MarketingDigital Marketing StrategyLeverageMarketingOnline MarketingPersuasionSalesSEOTechnology
May 5, 2017

7 Ways of Creating Great Social Media Content

If you are doing content marketing as part of your digital marketing strategy to grow your business, then you know how challenging it can be to constantly be coming up with ideas for your content.  Ideally in order to get a decent amount of traction you want to be posting multiple…
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