Tag

digital marketing

Business EssentialsContent MarketingDigital MarketingDigital Marketing StrategyLeverageMarketingOnline MarketingPersuasionPositioningSalesSEO
October 10, 2018

What is Content Marketing and Why it is so Important for Business?

Content marketing is a marketing approach where businesses provide relevant and valuable information (content) to educate and engage their ideal target market.  The ultimate aim of this marketing as with all marketing is to acquire and retain ideal customers/clients for their business. Content marketing has actually been around for a…
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Digital Marketing StrategyMarketingSales
April 18, 2017

Digital Marketing Strategy Suck?

I talk to business owners all the time who claim "Digital Marketing doesn't work", they'll also complain about Email Marketing or LinkedIn Marketing and many other flavours of digital marketing. Here's the funny thing though, I also know savvy business owners who are making digital marketing work for them, I…
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CopywritingMarketingPersuasion
March 9, 2012

Marketing Problems (Attracting Attention in the Distraction Age)

Most people are busy, busier than ever and if you're marketing your business you may be having problems getting people's attention. I'm going to reveal 4 ways to get your ads noticed, your emails opened and people paying attention to you and your business. The Attention Slap To attract their…
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