In order to do Digital Marketing well you need to not only use, but also take maximum advantage of technology. This is an area that can be pretty scary for most, and yes, technology can certainly be frustrating at times! But it also ensures that you can leverage and make the most from your digital marketing. So embrace technology! And we are here to make it simple for you.
Below is a list of the technology that we have used and recommend with a
For hosting your website(s)
HostGator | Click to go to their website
Low cost and can host multiple domains easily with this hosting
WPEngine (Secure WordPress Hosting) | Click to go to their website
Higher priced but has great security for WordPress if you want to protect your WordPress site from hacking
For processing online payments
PayPal | Click to go to their website
Stripe | Click to go to their website
An online chat function that you can add to your website so that you can talk to people on your website
and sales pages to increase conversions
Zen Desk | Click to go to their website
To set up professional looking and high converting registration pages and opt-in pages for your Lead Magnets and Webinars
LeadPages | Click here to go to the site
You can just set up a page on your website to do the same thing
To create smaller more compressed images for your website so that it loads faster
Paint.net | Normally installed on a Windows Machine by default or Click here to go to the site
Image Optimizer | Click here to go to the site
To build your email database list, send email newsletters and manage your list
Ontraport | Click to go to their website
A comprehensive and powerful CRM where you can easily segment and manage your lists
Mailchimp | Click to go to their website
Great if you are starting out. Has a free version to get started with no cost.
Aweber | Click to go to their website
Get image rights so you can use images without attribution or links for your Blog Posts, Social Media Content etc.
Pexels | Click to go to their website
Pixabay | Click to go to their website
Shutterstock | Click to go to their website
iStock | Click to go to their website
To discover which are the best hashtags for you to use in your social media marketing
RiteTag | Click to go to their website
To create ads for your business on Google Searches
You can just sign up and add it to your current Google Account here | Click here to go to the site
To transcribe your audio or video files to turn them into text
This is a really handy tool for working out what time your webinar or online training is on in different time zones around the world, so that you know which countries to market your webinar/training to if you are trying to get an international audience. There’s no point marketing to countries where your webinar is going to be on in the middle of the night!
Enter in the date and time of your webinar and see what time that will be around the world.
To retarget ads to people that have visited your website recently
Adroll | Click to go to their website
Perfect Audience | Click to go to their website
Platforms to run your webinars or online meetings on
GoToWebinar | Click here to sign up for a free trial
Great for brainstorming business and marketing ideas or creating the outline of trainings and programs
xMind | Click to go to their website
For creating great looking presentations or slides for your webinars or online trainings
Microsoft Office Powerpoint | Click to go to their website
Keynote for Mac | Click here to go to their website
To capture a screen snapshot of your computer screen
Snagit | Click to go to their website
For creating shot screen shot type videos on your computer
Jing | Click to go to their website