All Posts By

Andrew Baird

Inner Game
August 9, 2018

Procrastination in the Shadows

Let's face it for a moment. That thing we normally hide in the shadows, in the dark, where no one can see it, sense it or even smell it. Procrastination. That dirty little secret we hide away, not just from others, but also from ourselves.... That's right, we hide our procrastination, not just…
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Work Life Balance
August 1, 2018

Afraid to go on Holiday Cause Business Will Drop?

One of my favorite client transformations was a client who was terrified of going away on holiday. Her parents had owned a business and they had almost lost it when taking a holiday and returned to find all the clients gone. This had caused her to create a massive fear…
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heart marketing business success
Business EssentialsCopywritingPersuasion
July 12, 2017

Heart and Marketing

Not something that often go together.... But heart is one of the biggest keys to getting results in your marketing. We justify our actions with logic, it's what we think makes the world go round but really it's emotion or *heart* that drives our decisions. Which leads to the challenge: tapping into…
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email marketing best practices how to do email marketing
Digital MarketingOnline MarketingStory
May 12, 2017

Heckled on Email Marketing Best Practices

Speaking on stage I was challenged by an audience member on whether email marketing still works: "But aren't people overwhelmed by emails, their inbox so full of it they ignore it?" It's true that people are more protective of their email inbox - and more careful about what they allow in it.  But…
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7 Ways of Creating Great Social Media Content
Content MarketingCopywritingDigital MarketingDigital Marketing StrategyLeverageMarketingOnline MarketingPersuasionSalesSEOTechnology
May 5, 2017

7 Ways of Creating Great Social Media Content

If you are doing content marketing as part of your digital marketing strategy to grow your business, then you know how challenging it can be to constantly be coming up with ideas for your content.  Ideally in order to get a decent amount of traction you want to be posting multiple…
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Digital Marketing StrategyMarketingSales
April 18, 2017

Digital Marketing Strategy Suck?

I talk to business owners all the time who claim "Digital Marketing doesn't work", they'll also complain about Email Marketing or LinkedIn Marketing and many other flavours of digital marketing. Here's the funny thing though, I also know savvy business owners who are making digital marketing work for them, I…
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Business StrategyMarketingMoneyNetworkingPlanning
February 28, 2017

Who Cares: Trump Addresses Congress

Tuesday 28th February 2017 I saw a major headline this morning talking about President Trump . Love or Loathe him it's easy to become immune to the media's obsession over him and the events overseas. *** Who cares right?  *** We're down under, miles away from Washington, Europe and all…
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Business StrategyCoachPlanning
February 16, 2017

[VIDEO] Feeling Lost in Your Business?

Are you feeling lost in your business at the moment?  You are not alone!  Many business owners often feel lost, not sure of which direction to go, or unsure if they are on the right track with where they are heading in their business.  If this is you, then check…
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