Category

Business Strategy

Kim Baird
1
Business Strategy
March 20, 2020

How to survive in business during times of massive uncertainty?

How do we as SMEs do business in times of such massive uncertainty? We are experiencing some very interesting and unknown times right now and it is easy and understandable to feel a raft of emotions. So is there anything we can do about it? Yes! There are always things…
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Kim Baird
2
Business EssentialsContent MarketingDigital MarketingDigital Marketing StrategyLeverageMarketingOnline MarketingPersuasionPositioningSalesSEO
October 10, 2018

What is Content Marketing and Why it is so Important for Business?

Content marketing is a marketing approach where businesses provide relevant and valuable information (content) to educate and engage their ideal target market.  The ultimate aim of this marketing as with all marketing is to acquire and retain ideal customers/clients for their business. Content marketing has actually been around for a…
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Kim Baird
2
Business EssentialsBusiness StrategyInner GameMindset
June 6, 2017

What Is The Best Investment For Your Business

I get asked a lot from business owners what the best investment is for their business....they ask “What can I invest in that is going to get me the very best results for my business?” They ask about marketing tactics, and sales trainings and the latest whizz bang business strategies…
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Andrew Baird
2
7 Ways of Creating Great Social Media Content
Content MarketingCopywritingDigital MarketingDigital Marketing StrategyLeverageMarketingOnline MarketingPersuasionSalesSEOTechnology
May 5, 2017

7 Ways of Creating Great Social Media Content

If you are doing content marketing as part of your digital marketing strategy to grow your business, then you know how challenging it can be to constantly be coming up with ideas for your content.  Ideally in order to get a decent amount of traction you want to be posting multiple…
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Kim Baird
1
Business StrategyInner GameMindset
April 26, 2017

Where are the blind spots in your business?

Do you know what is currently hiding in your blind spots?  We all have them.  Blind spots in our life and business of things that are there, but we can't see them.  Just like the blind spots when you are driving in a car...  You can be driving along, not…
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Andrew Baird
2
Digital Marketing StrategyMarketingSales
April 18, 2017

Digital Marketing Strategy Suck?

I talk to business owners all the time who claim "Digital Marketing doesn't work", they'll also complain about Email Marketing or LinkedIn Marketing and many other flavours of digital marketing. Here's the funny thing though, I also know savvy business owners who are making digital marketing work for them, I…
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Andrew Baird
1
Business StrategyMarketingMoneyNetworkingPlanning
February 28, 2017

Who Cares: Trump Addresses Congress

Tuesday 28th February 2017 I saw a major headline this morning talking about President Trump . Love or Loathe him it's easy to become immune to the media's obsession over him and the events overseas. *** Who cares right?  *** We're down under, miles away from Washington, Europe and all…
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