Category

Business Essentials

Business Essentials

Is your business hiding?

I’ve had this ongoing conflict within me for most of my 20 year business journey. It is the desire to grow my business, while simultaneously wanting to hide and for no one to see me. Not really the best combo for a business owner! Maybe it is my introverted tendencies.…
Kim Baird
October 17, 2022
Business Essentials

What Makes You Different?

I have a simple but powerful question for you today… What makes your business different? This can be such an important aspect of your business that most business owners don’t pay much attention to, but it can seriously be business changing! There is SOOOO much choice out there these days. …
Kim Baird
August 29, 2019
Kim Baird - Amazing Business Business Essentials

What is an amazing business?

It can certainly mean different things to different business owners, because of course we all value and appreciate different things, we all desire and want different things when it comes to creating our own amazing businesses right. Here’s what it means to me personally … 🌟 A meaningful business with purpose…
Kim Baird
May 7, 2019
Business EssentialsContent MarketingDigital MarketingDigital Marketing StrategyLeverageMarketingOnline MarketingPersuasionPositioningSalesSEO

What is Content Marketing and Why it is so Important for Business?

Content marketing is a marketing approach where businesses provide relevant and valuable information (content) to educate and engage their ideal target market.  The ultimate aim of this marketing as with all marketing is to acquire and retain ideal customers/clients for their business. Content marketing has actually been around for a…
Kim Baird
October 10, 2018
heart marketing business success Business EssentialsCopywritingPersuasion

Heart and Marketing

Not something that often go together.... But heart is one of the biggest keys to getting results in your marketing. We justify our actions with logic, it's what we think makes the world go round but really it's emotion or *heart* that drives our decisions. Which leads to the challenge: tapping into…
Andrew Baird
July 12, 2017