Category

Marketing

Marketing

Are you avoiding marketing?

Do you avoid marketing and sales because it feels icky and NOT really "part" of your business? I get it. You want to focus on what you are good at and serve people without having to do the uncomfortable marketing…
Kim Baird
October 22, 2019
Marketing

Why people aren’t buying from your business

Let’s talk today about your offer… Your products. Your services. Your membership program. Your online course. Your offerings. Are people buying?  Are people buying consistently? It might be for one particular offer you have, or it might be for all…
Kim Baird
September 18, 2019
Business EssentialsContent MarketingDigital MarketingDigital Marketing StrategyLeverageMarketingOnline MarketingPersuasionPositioningSalesSEO

What is Content Marketing and Why it is so Important for Business?

Content marketing is a marketing approach where businesses provide relevant and valuable information (content) to educate and engage their ideal target market.  The ultimate aim of this marketing as with all marketing is to acquire and retain ideal customers/clients for…
Kim Baird
October 10, 2018