Category

Marketing

email marketing best practices how to do email marketing
Digital MarketingOnline MarketingStory
May 12, 2017

Heckled on Email Marketing Best Practices

Speaking on stage I was challenged by an audience member on whether email marketing still works: "But aren't people overwhelmed by emails, their inbox so full of it they ignore it?" It's true that people are more protective of their email inbox - and more careful about what they allow in it.  But…
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7 Ways of Creating Great Social Media Content
Content MarketingCopywritingDigital MarketingDigital Marketing StrategyLeverageMarketingOnline MarketingPersuasionSalesSEOTechnology
May 5, 2017

7 Ways of Creating Great Social Media Content

If you are doing content marketing as part of your digital marketing strategy to grow your business, then you know how challenging it can be to constantly be coming up with ideas for your content.  Ideally in order to get a decent amount of traction you want to be posting multiple…
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Digital Marketing StrategyMarketingSales
April 18, 2017

Digital Marketing Strategy Suck?

I talk to business owners all the time who claim "Digital Marketing doesn't work", they'll also complain about Email Marketing or LinkedIn Marketing and many other flavours of digital marketing. Here's the funny thing though, I also know savvy business owners who are making digital marketing work for them, I…
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Business StrategyMarketingMoneyNetworkingPlanning
February 28, 2017

Who Cares: Trump Addresses Congress

Tuesday 28th February 2017 I saw a major headline this morning talking about President Trump . Love or Loathe him it's easy to become immune to the media's obsession over him and the events overseas. *** Who cares right?  *** We're down under, miles away from Washington, Europe and all…
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MarketingSalesStoryTechnology
September 28, 2016

4 Advantages of Zoom Video Conferencing

I've been an extensive user of GoToWebinar for over 6 years now, but recently I've discovered a new kid on the block and a it's a real powerhouse: Zoom Video Conferencing Zoom has all the features of a classic webinar and adds the amazing engagement tool of video. If you've…
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