It is easy as a busy, overworked small business owner to want to delegate tasks that we don’t really want to do ourselves. Marketing and Sales activities are usually at the top of the “I don’t want to do that” list, because for most business owners, they don’t have adequate knowledge and skills in this area to do it successfully.
Plus, there are so many negative connotations in society around marketing and promoting our businesses, that most of us feel high resistance in doing the work to put our business out into the world.
Here’s the reality: Marketing and sales are CORE business skills that EVERY business owner needs to know or at least have a solid understanding of, because without marketing and sales, you won’t get the consistent level of clients you want.
I know that the logic is solid for getting someone else to do this work: “I’m not a marketing or sales expert, I don’t really know what I am doing, therefore my business will get way better results if I just outsource this to someone that knows what they are doing”.
Here’s why this rarely works…
If you as a business owner, don’t know how to communicate to your ideal clients in a way that connects with them and shows them why your products and services are valuable, then how is a marketing specialist or salesperson going to do it?
You have the very BEST knowledge of your products, services, and industry. You have the best understanding of the need and value of what you provide. You have the most in depth knowledge of who your business is for and how it benefits them.
A marketing specialist or salesperson can not come in, get that information out of thin air, and successfully do their job without all this knowledge.
I’ve seen countless small businesses pour ridiculous amounts of money into paying marketing specialists and/or sales people in an attempt to grow their business and get more clients. This has had very little impact on the bottom line of the business. It is tragic.
Does this mean that you must do all the marketing and sales yourself?
No! You don’t need to work yourself to the ground, and I’m not hating on marketing specialists and salespeople here. If they are really good, they will take you through a process to get all the information that they need to do their job properly. It can be a lengthy and time-consuming process though, especially if you don’t have the knowledge and understanding of marketing your business effectively first.
If you don’t have a solid understanding of how to communicate about your business, because that is what marketing and sales is all about, then it can be hard for them to get a great result for your business.
This is why upskilling in how to communicate about your business is so important, whether you are doing the marketing and sales activities yourself, or if you are outsourcing it. Ultimately with you upskilled in this area, you will get better results no matter who is doing your marketing, and your business will be able to grow easier and faster because of it.
Like I said earlier, marketing and sales are CORE business skills that EVERY business owner needs to know and I love helping small business owners to achieve this.
I’m running a powerful free training in a few weeks on How to create effective marketing content to get you more clients. If you are keen to upskill in this area and grow your business, then register for the training now.