How do we as SMEs do business in times of such massive uncertainty? We are experiencing some very interesting and unknown times right now and it is easy and understandable to feel a raft of emotions. So is there anything…
Kim BairdMarch 20, 2020
In one of my client sessions last week, we were working on the copy for her 2 new websites that she is launching. As we sat down and started the session, I knew it wasn't just the website copy we…
Kim BairdNovember 14, 2019
Do you avoid marketing and sales because it feels icky and NOT really "part" of your business? I get it. You want to focus on what you are good at and serve people without having to do the uncomfortable marketing…
Kim BairdOctober 22, 2019
Let’s talk today about your offer… Your products. Your services. Your membership program. Your online course. Your offerings. Are people buying? Are people buying consistently? It might be for one particular offer you have, or it might be for all…
Kim BairdSeptember 18, 2019
Don't think your social media or content marketing is working? Often it absolutely is without you realising! Watch the video to find out how it does have an impact...
Kim BairdOctober 27, 2018
Content marketing is a marketing approach where businesses provide relevant and valuable information (content) to educate and engage their ideal target market. The ultimate aim of this marketing as with all marketing is to acquire and retain ideal customers/clients for…
Kim BairdOctober 10, 2018
As humans we love progress. We seem to have a deep primal desire for things to progress and move forward. Could this desire actually be deeply ingrained into our psyche? So we love progress. We WANT progress... And that is…
Kim BairdSeptember 5, 2018
Let's face it for a moment. That thing we normally hide in the shadows, in the dark, where no one can see it, sense it or even smell it. Procrastination. That dirty little secret we hide away, not just from others, but also…
Andrew BairdAugust 9, 2018
Often we know what to do, but we still don't do it... We know we need to do marketing and promoting of our business to get clients, but we still don't do it. We know we need to do follow…
Kim BairdJune 5, 2018