I have a simple but powerful question for you today…
What makes your business different?
This can be such an important aspect of your business that most business owners don’t pay much attention to, but it can seriously be business changing!
There is SOOOO much choice out there these days. When someone wants to buy what you offer, what is going to make them choose you over the other businesses that offer the same or similar thing?
.. or do people even know that a business like yours exists if it is the only one like it?
So, what does make your business different? WHY do your current clients and customers come to you?
Don’t just go into the usual, “we are the best in the industry” or “we have great customer service,” because how many businesses do you see saying that? That isn’t very different these days, and often it is nice words, but doesn’t have solid follow through from the business!
Dig deeper. Be truthful with yourself… and don’t be afraid to OWN the strengths that you and your business have. What value do you bring to your clients?
For example, here are just a few things that make working with Amazing Business different…
Andrew and I are unlike a lot of other business coaches, we have a stack of real-world experience in the business world. Combined, we have well over 35 years’ experience in business. We have started numerous businesses, in different industries, some of them have been phenomenal successes and some have gone down as great lessons disguised as epic failures!
We have helped to take some businesses into the multimillion-dollar arena, and others have hardly got off the ground.
The reason this is so valuable to our clients is that we know what works, and what doesn’t!! We have had extensive knowledge in the business world over the last 17+ years. We’ve seen up’s and down’s in the economy and know what works during different economic conditions.
We have not only helped some of our clients to double and triple their income, but we have also saved some of our clients from losing LARGE SUMS of money and a lot of heartache from choices they were going to make in their business. We have a focus on real RESULTS with our clients.
Another difference is that Andrew and I also deeply care about our clients. That isn’t some BS idealist words that we throw around to impress. We do TRULY care. It’s also part of the reason that we are now focusing on purpose driven businesses that want to make a real impact in the world.
We regularly get comments about how genuine, caring and authentic we are from our clients. Plus, we work holistically with a business, as it is important to us that we look at a business as a whole and create not only a thriving business, but also a thriving business owner!
So, those are just a few of things that make us different. Can you see the depth to that? It isn’t just surface level or superficial differences, but differences that will connect with the right type of people that we want to work with.
What makes your business different?
Take time to work on this. It doesn’t have to be an answer that comes immediately but will be worth the time you put into it. Your business will see the rewards from the effort you put in.
BUT there is one extra crucial aspect of this that you need to know about, which is this…
You also need to COMMUNICATE this difference to your ideal clients.
It is not going to do you much good knowing it for yourself and then not sharing it with anyone!
You must communicate it. Communicate it in your marketing, put it on your website, tell people when you are speaking with people in person, do posts on social media demonstrating it. Don’t hide your awesomeness and what makes you different!
It doesn’t have to be egotistic. It can be genuine and heartfelt.
… and remember to always have WHO your ideal client is in your mind. Speak to them. It doesn’t have to speak to everyone, just the people you want buying off you.
Enjoy this piece of business wisdom. Use it to help you create your own amazing business.
Kim.
PS. I have just opened up 3 spots (but 1 has already gone) to work with me. I haven’t had any space for nearly 2 years, so if you are a purpose driven business owner that is ready for some big positive changes in your business then open the online chat on this page and let me know about you and your business and I will fire you through some info on the different programs via email.
