In one of my client sessions last week, we were working on the copy for her 2 new websites that she is launching. As we sat down and started the session, I knew it wasn't just the website copy we…
Do you avoid marketing and sales because it feels icky and NOT really "part" of your business? I get it. You want to focus on what you are good at and serve people without having to do the uncomfortable marketing…
Content marketing is a marketing approach where businesses provide relevant and valuable information (content) to educate and engage their ideal target market. The ultimate aim of this marketing as with all marketing is to acquire and retain ideal customers/clients for…
As humans we love progress. We seem to have a deep primal desire for things to progress and move forward. Could this desire actually be deeply ingrained into our psyche? So we love progress. We WANT progress... And that is…
Let's face it for a moment. That thing we normally hide in the shadows, in the dark, where no one can see it, sense it or even smell it. Procrastination. That dirty little secret we hide away, not just from others, but also…
One of my favorite client transformations was a client who was terrified of going away on holiday. Her parents had owned a business and they had almost lost it when taking a holiday and returned to find all the clients…
When I'm working with or talking to business owners about their marketing and we're talking about getting enough clients for their business often at some point in the conversation they drop in the line "it's a numbers game, I will…
I get asked a lot from business owners what the best investment is for their business....they ask “What can I invest in that is going to get me the very best results for my business?” They ask about marketing tactics,…
We can all get stuck in life from time to time. Some of us can stay in a continuous loop of not moving forward! However, right now I see so many business owners struggling and feeling stuck. With all the…
If you are doing content marketing as part of your digital marketing strategy to grow your business, then you know how challenging it can be to constantly be coming up with ideas for your content. Ideally in order to get a…