I get asked a lot from business owners what the best investment is for their business….they ask “What can I invest in that is going to get me the very best results for my business?” They ask about marketing tactics, and sales trainings and the latest whizz bang business strategies to generate leads for their business.
These things are important to any business, but after over 15 years in business with many great successes and many epic failures I have found there is actually something that every business owner can invest in that is going to get the biggest and best results for them and to be completely honest most people don’t like what this is.
You see investing in this one area ALWAYS gets results, and depending on how you invest in this area, results can come exceptionally fast.
But it certainly isn’t the answer that most people want to hear, because as a society we have been nicely conditioned to think that external things are what we need to get the results that we want, to create the success that we desire and to feel happy and secure like we so desperately want.
In truth though it’s not about the external world and IS about your own internal world and what is going on there.
You see, the inner game is where it is at, and investing time in working on your inner world is so vitally important to your success.
Your thoughts, beliefs, habits and behaviours have a greater impact on your success and getting the results that you desire, more than you could ever imagine.
Let me give you a specific example. a few years ago Andrew and I had a very specific stumbling block in our business for years. We finally realised we had this block and worked on this block (limiting belief) to shift it, which we did successfully.
This one block was really limiting our business massively. So we cleared that inner block and within 6 months we had increased that one area of our business by a factor of 1,450%!!
That’s a pretty big shift in results from clearing just 1 limiting belief right?
Would most marketing or sales strategies have got such a significant result? NO! Believe me we had tried again and again with proven marketing and sales strategies to do this, but it wasn’t happening because our inner world needed to shift in order to get the result that we were seeking.
Why? Because when it comes down to it, if you have an internal block, or limiting belief, then it really doesn’t matter how awesome your marketing and sales are, you still won’t see the results you want.
This is why some people can work their butts off, struggling and working long hours and not be hitting the goals that they want, no matter how hard they work for it, and yet another person can get results so easily.
It’s usually not that their marketing sucks, or that they don’t have enough leads, or that the economy is crap, it’s not about what is going on externally, but actually about what is going on internally.
So much of business and creating the amazing business that you truly desire is about your internal game – what’s going on in your inner world.
Now, don’t get me wrong here – I am certainly not saying that you should go and just meditate all day, every day and do no marketing, no sales activities and take no action to grow your business.
Because action is required! BUT your actions are hugely determined by your inner world, and so working on improving your inner world will then allow you to take better, more effective actions and create way bigger results in your business – way more easily.
Let me give you another example from one of our clients. This client had a limiting belief that she had to be working to make sales, and she had experienced that going away on holiday meant the sales stopped coming in. You might be able to relate?
So Andrew helped this client to work through this limiting belief and put strategies in place to help her with this. What happened? She went on a week long holiday and came back to over $16,000 in sales! Pretty nice result!
Investing the time in yourself and working on your inner game is by far the BEST investment you can make for yourself and your business. Hands down.
To tell you the truth this is our ‘secret sauce’ of how we get our clients such amazing results. Because for too long we were just teaching people the most cutting edge and powerful business, marketing and sales strategies – but there was a problem. Although these were proven and extremely effective strategies, for some of our clients the results were not outstanding, and not what our clients wanted and not what we wanted for them.
We saw again and again, one client taking a strategy and getting average results or even no results, and another client getting outstanding results with the exact same strategy. Ultimately what it always came down to was what was going on in each of the client’s inner worlds – rather than the strategy itself.
So the greatest investment you can make is to invest in yourself. Invest in improving your mindset, your thoughts, your beliefs, your inner world and see the results be totally transformed in your business.
If you want help transforming your Inner Game then come join us at our next Inner Game event.