Back in 1999 an Ugly Pink Thai Restaurant appeared on a street corner in Newmarket, opposite where I was working. A work colleague commented to me “That eye-sore won’t last!”
Fast forward to 2010 and let’s have a look at the reality – the business that we worked at then no longer exists, and the company that purchased it shut down the operation not even two years after that comment was made.
However the Ugly Pink Thai Restaurant is still operating on that same corner.
I have never been to that Thai restaurant, I don’t know if it has good food, I don’t know if it has the same owners it had over 10 years ago.
But what I do know is that they got one marketing aspect of their business dead right – get people to notice you.
Ironically it was exactly the thing that my work colleague disliked about the business that I suspect is one of the keys in that business and the building still being in existence and identical today.
Having features of your business that are Unique, Memorable and Eye-Catching is how to get visitors to your site and to get them to remember you. Of course there are other ways of doing this than a pink building – but it’s a great example that just because people don’t like something doesn’t mean it doesn’t work as a promotional tool.
What do you do in your business to make it Unique, Memorable and Eye-Catching?