I’ve got a quick question for you, who are you listening to and getting advice from when it comes to your business and your life?
Bit of a strange question I know, and ‘no’ this is not a post to say that you should be only listening to us either 😉
You see it is a really important question and depending on your answer to that question, it could actually reveal why you are not where you want to be in your business and your life already.
So what do I mean by that? Well if you are listening to someone who is giving you advice on something and they don’t actually have experience in (or haven’t got results in) then you may be wasting your time and it may be crushing your business as well.
Let me give you a specific example that I see ALL the time….. although this is regarding a specific client I had a few years back.
So I had this client and I was consulting with her on her website and online marketing strategy. She was just starting in business and the website was looking fantastic and ready to go and get her first clients.
The website was designed to get results – to bring in qualified leads and get them pre-sold to be clients before my client was on the phone with them.
She did what most people do when they have a new site and went and showed her friends and family the website to see what they thought, and…..they didn’t like it. They thought it was too ‘salesy’ and needed more pretty images and fluffy stuff.
Now I have no problem going and getting outside opinions from people BUT it is who you listen to that is really crucial to your success.
She had the choice to listen to her friends and family (none were in business and had no experience in online marketing and sales) or she could listen to my advice – 7 years experience in online marketing and had fantastic results from clients to prove it.
In the end she decided to listen to her friends and got the entire website re-done the way they thought it should look. She launched the site and got almost no results.
It didn’t really surprise me that a year later she had the site re-designed again to be similar to the original site that I helped her create in the first place.
I hear that she is now doing good in her business and I am really happy for her, but what a waste of a year for her!
So it is really important when you are getting advice in any area of your life that you listen and follow through on the advice from people that have the results that you are striving to achieve.
This has been a key part of our success, we have always looked for people that have similar results to what we want and then go and get advice and learn off them. Really simple and really effective!